Department of Commerce and Management Studies Dr. B. R. Ambedkar University-Srikakulam

Our Vision:

To create academic excellence with total commitment towards quality education in commerce, Management and related fields, with a holistic concern to meet the industrial and society needs.

Our Mission:

Learn while Doing – To create a niche for ourselves in the specialized field of Commerce and Management.

Short term goals of the Department:

  1. Transmit broad based knowledge and managerial skills to make them competent professionals.
  2. To develop analytical and interpersonal skills with an emphasis on application to society and corporate life.
  3. To facilitate and support industry oriented research with proactive academic and corporate practices.
  4. To enrich students’ life experience by gaining practical work experience through community connected activities in the region.
  5. To enrich students’ life experience by gaining practical work experience through community connected activities in the region.

About the Department:

The Department of Commerce and Management Studies is one of the pioneering departments of Dr. B. R. Ambedkar University (in the erstwhile post graduate centre of Andhra University) which came into existence in the year 1988-89 by starting with M.Com course. The Department started commerce course in the name of M.Com (Accounting and Taxation) aimed at satisfying the need of human resource of corporate with sound accounting and taxation knowledge to supplement the professional accountants and taxation experts. Differentiating itself from the traditional courses, the Department came into existence to offer M.B.A. program in the year 1993-94. With the focus on Finance, Marketing and Human Resource Management, the Department aims at imparting in-depth knowledge and professional skills required for handling the managerial functions of business entities and corporate enterprises. The Department also offers M.Phil and Ph.D Programmes in the field of Finance, Banking, Marketing and Personnel Management. Department of Commerce and Management Studies has been imparting quality management education to develop dedicated, innovative and effective managers, researchers and teachers for four decades. The philosophy of the Department is translated into a mission of creating wholesome personality of human beings with a view to produce effective managers, researchers and teachers. Modern attitude, practical wisdom, knowledge and skill relevant for management are deeply ingrained in the students. DCMS uses rigorous multifaceted pedagogy with an effective interface with the industry to translate the mission into action. It creates opportunities for its students to enhance their understanding of economic, social and political environment to broaden their horizon not only to adjust to change but to become catalyst, and to develop their power to conceptualize, decide and communicate. The specific objectives of the program are to create broader understanding of management thoughts and ideas, familiarizing the participants to the ever changing business environment, establishing the link between theoretical concepts learnt to the real life situations, enhancing analytical and decision making skills so as to develop responsive managers who can act as the catalyst in development of the society.

SWOT Analysis on DCMS:


  • Well qualified and highly experienced faculty members
  • Wi-fi campus
  • Seminar hall with modern facilities and technological aids
  • Two APSSDC skill centres


  • Mostly students are from rural base
  • Communication skills
  • Less interest towards cross-cultural Transformation
  • Low interpersonal skills


  • Students Strength
  • Workshop and extension lectures by industry people and academicians
  • Industrial tours, extension works and outreach activities
  • Career guidance and employment information by expert faculty
  • Computer lab
  • Project assignments and research


  • Technological advancement in learning and Teaching
  • Change in industrial skill requirements
  • Intense Competition from private universities


  • Curriculum flexibility aimed at achieving the requirements of changing business environment.
  • Assigning project in final Semester in order to have real time experience with industry and market./li>
  • Assigning project in final Semester in order to have real time experience with industry and market.
  • Support weaker and disadvantaged sections through focused outreach programs.
  • Enabling students to map with new online courses available in SWAYAM, MOOCs portal.
  • Create an end-to-end implementation framework for skill development through APSSDC skill centres, which provide opportunities for employment and entrepreneurship.
  • Organizing Management and Commerce club events to develop analytical and interpersonal skills of the students in both MBA and M.Com.
  • Provide horizontal and vertical pathways to academic qualifications and the job market, respectively.
  • Guest lectures with eminent persons of industry and academics from all over India and abroad.
  • Conducting seminars, workshops and national level management meets.
  • Industry interface.
  • Supplement training by providing opportunities to earn and learn through apprenticeships.
  • Conducting personality development sessions.
  • Provide information about employment opportunities and enable aspirants to access them.
  • Conducive working environment for incubates to nurture their innovative ideas through incubation centre.
  • Strengthen research activity in the department by focusing on contemporary issues in the society.
  • Knowledge and experience sharing with alumni.

Head of The Department


Prof Tulasi Rao, Gunta Professor View
Prof. Kama Raju, T Professor View
Dr. Santosh Ranganath, N Asst. Professor on Contract View
Dr . Karunanidhi, K Asst. Professor on Contract View
Dr. China Subba Rao , M Asst. Professor on Contract View
Dr.Santosha Pavani, T Asst. Professor on Contract View
Dr.Prakash Babu, B Asst. Professor on Contract View
S D Nageswara Rao, C Asst. Professor on Contract View
Dr.Tarakeswara Rao, S Asst. Professor on Contract View
Dr. Atchyutha Rao, Kuna Asst. Professor on Contract View
Mr. Ramji Nayak, M Teaching Associate on Contract View